With the advancement of mobile technology, it has become a matter of continuous debate to all business owners. They spend hours and hours discussing what should be best for their company, whether to develop a separate mobile application or to transform their existing website into a responsive one in order to generate more traffic. The solution, for most of the time, is ambiguous. However, if you think with your mind and not with your intelligence (the difference is negligible though), firstly you have to decide why you actually want to optimize your website design. The following points will clearly chalk out the reasons behind your decision:
To keep your business updated: When you are running a profitable business, it becomes important for you to keep track of all the latest trends and updates in technology. Creating mobile optimized websites is the latest technology in the industry which is getting positive response from all over the world.
• To enhance user experience: With advancing technology and high speed internet, users are becoming more and more impatient towards slow loading pages and continuous clicking and zooming. They tend to drift away in seconds which increases bounce rates and affects your website ranking adversely. Moreover, the mobile industry surveys have revealed that the 10-11% percentage of mobile web users in or around 2010-11 have covered 30% of global internet users today. Hence, in order to achieve high quality user experience, you need to make your website accessible from all devices. Responsive Websites
Mostly, these are the two main reasons for which all companies are hell bound in hiring expert website designers, thoroughly updated with the knowledge of new design approaches.
Now, coming to the main part, how will you decide what will enhance user experience more? What will decrease bounce rates, an exclusively designed mobile application or a simpler, cost effective solution of creating a responsive website which can be viewed from all devices?
The answer is dependent solely on the type of business you want to do with your website; whether you want to sell products, provide content or give information about your services and products.